Monthly Archives: June 2011

Believe and Achieve!

Tim Walton

When you set goals to achieve physically, you have to be honest and realistic.  Genetics, time, equipment, nutrition, knowledge, and supplementation are all key, but the drive and motivation to attain those goals are the real driving force and the most important element.

“What the mind believes, the body achieves.”  I think the first time I heard that, it wasArnoldsaying it.  He knew that the mind was more of a limiting factor than the body.  He was a huge believer in visualization, kind of a self-hypnosis that has caught on with elite athletes in the past couple of decades.  You envision yourself completing an exercise movement, lifting a weight or certain number of reps, etc, that you haven’t before.  He used to imagine his biceps as mountains and we all see where that ended up.

We used to experiment manipulating this back in the day.  A person would be doing bench presses and one of us would be on each end of the bar.  The plan was, after warming up, to put the heaviest weight possible on the bar that the person could lift, then when he did it , we’d strip off a plate on each side, he’d do another set, and we’d work our way down to the bar and one plate one each side. In this scenario the person started off with his maximum weight and after his first set, unknown to him, we actually added a plate on both sides, then again and again.  He actually ended up benching 40 pounds over his former max because his mind actually thought he was moving a lighter weight than what he was. 

Emotions and mind set can also be manipulated.  My son learned this when he was around 5 years old.  I had taken him out sledding in fairly deep snow and we had been out for quite awhile.  He was trying to trudge up the hill for probably the 80th time, when he looked at me ½ way up the hill and stated that he couldn’t make it any further.  I said, “That’s ok buddy.  We’ll pack it up and …….”OH MY GOD!! WOLVES!!!”, as I pointed behind him and turned around and ran.  He shot past me so fast he was on top of the snow.  I actually felt kind of bad afterwards, but we look back at it now and laugh.  He saw at an early age that his mind could overrule his body.

To sum it up, don’t let your mind be the limiting factor when it can actually be your greatest asset. Learn techniques to tap into its abilities.  As we used to say in the military, “Your mind is your primary weapon.  Everything else is an accessory.”


Re-Inventing Your Brand…Important?

Joni Walton

Danlee Medical is in the process of re-inventing our brand.  For the past couple of months we have been working on a new logo to represent a more updated, fresh look. History has shown we do this about every 8 years or so.  Is this important?  To me it is.  I believe as our company changes and evolves we need to change with it.  Danlee is about to embark on a journey of re-structuring and re-tooling our business for maximum efficiency and growth. 

 When we started this process of re-designing our logo I really had no specific criteria other than to “freshen” it up and make it look more up to date.  My other thought  was to be careful not make it totally different and lose our identity.  This process can be particularly difficult, at least for me, because I need the logo to mean something to me.  I don’t just want a pretty logo that has no meaning.   

 In 1994 when we came up with our very first logo, the name Danlee represented my son’s name, Daniel Lee. When I was asked what color I wanted it to be I said without hesitation… green.   When I was asked why, I said “because it was the color of money,” and I was hoping to make some with my new business venture. 

 In 2003 we reinvented our logo again.  This time we added another color.  We again were looking for a more updated look.  I remember asking for our “D” in the box to look like it was glowing.  This represented the fact that we had made our mark and we were now known in the industry so the light was finally shining on us.  

 Now in 2011 here we are again.  When I saw this new logo it immediately struck me and clearly represented where our company is and where we are going.  The swoosh at the end represents our Danlee “D” appearing to be launching forward which is exactly what we plan to do.  Our best years are yet to come. 

 Although I can’t say that all of my employees originally got the same message from this logo, once I explained my vision they have all willingly jumped on board. Without the support and hard work of all the Danlee team members my goals and vision for this company are just words on a page. 

 Looking forward to see what the next 8 years bring and what our next logo will be!