Monthly Archives: July 2013

20 Year Reflection

joni_flatDanlee Medical is beginning our 20th year in business.  WOW!  It seems like just yesterday when I walked through our doors on our first day.  I remember the feeling of excitement, being anxious and feeling very unsure if I had made the right decision to go into business.

I am sure everyone is expecting that I will talk about all of our successes and accomplishments that have occurred over the past 20 years.  Well, not really.  When I think of the past 20 years of our business the first thing I think of is my family… my Danlee Family.

Owning a business has allowed me to meet so many wonderful individuals and given me the opportunity to work with the best team anyone could ask for. I am fortunate to still look forward to coming to work every day.  Each day I am greeted by a smiling staff that is there ready to take on any challenge that comes our way.  The relationships I have developed with my staff, customers, vendors, and business associates, has taught me the most.  I believe everyone meets and is thrown together for a reason, it is no accident.  Whether the experience was good or bad, I always took away a very important lesson and use that knowledge to help me make better business or personal decisions in the future.

One valuable tool which has helped our organization is The Danlee Heartbeat. The Danlee Heartbeat was created as more than a simple mission statement.  Most mission statements hang on the wall as a decoration.  Employees generally do not know what the mission statement really means and what the expectations are behind it.

At Danlee when I say “I want everyone to be on the same page”, our Heartbeat is “that page.”  This is not something that hangs on the wall, but is read at staff meetings, is referred to when making business decisions and used as a management tool for reviews and department goal and budget preparation.  This simple tool helps us to keep our focus on our company goals and office behavior.

On a personal note; I am still married to my husband and best friend of 30 years who supports everything I do.  My only child, my son, got married this year and I became a grandma to the most beautiful english bulldog puppy in the world.  Over the past couple of years I have made a physical transformation as well making the decision to be healthy by changing my eating habits and working out “boot camp style” each day at 4:00 a.m. I am in the best shape of my life at almost 50 years old.

I truly believe that there are no mistakes in life. Everything does happen for a reason. It is up to us to choose how we react and handle these things.  Life is what we make it. As a business owner I can truly say I do not worry about success.  I don’t go to bed at night worrying about sales, money and not making it.  Even when the economy was/is at its worst we do not dwell on the negative impact it could have on our business.  We as a company work harder to figure out how we are going to manage these changes by looking at our expenditures, efficiency and being more creative by thinking outside the box.  As a result, Danlee’s sales, and most importantly our profits have grown each year.

My recipe for success?

Work smart, work hard, keep a positive outlook and treat people with kindness. 

Joni Walton, President